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All That You Change

James Edmonds, PlayPass

PlayPass is a prototype NFT collection designed to explore how sports-related digital tokens can function as participatory media artefacts rather than speculative assets. The project consists of three tiered NFTs — Base, Limited, and Exclusive — each operating as a digital access key that unlocks exclusive media content, community access, and sport-specific participation experiences for holders. Built on the Polygon blockchain and hosted via OpenSea, the collection uses token-gating to link digital ownership directly to cultural engagement, drawing on participatory culture theory, interactive media design, and critical political economy to challenge dominant narratives around NFT value.